Transparency
Transparency has the potential to topple the existing Real Estate structure. Create a truly transparent view, give it massive exposure and the consumer will come. It is very easy to flippantly say that “We are transparent” but if one thinks deeply about this and adheres to the idea of real Transparency the implications for the Real estate brokerage and agent are staggering.
Transparency has been a guiding principle for M Realty, Homequest and Portland Octopus from day one. But in the new environment of high speed internet, blogging, facebook, twitter etc. the platforms and infrastructure to become transparent are in place. Now it is up to us to embrace the idea and run with it.
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