My Projects
Vision - Strategy - Tactics
Tactics are what you employ to carry out your strategy to realize your vision. It is our vision to be a new breed of real estate brokerage that gains dominant market share nationally. We have laid out a strategy that we think has merit and are employing the tactics that follow. This post is a tactical activity.
The vision acts as a common and reliable focal point. It is what you are moving toward. the strategies can and should be somewhat mailable and the tactics or action items directly serve the strategy. One strategy that serves our vision is to dominate online property search in our market. We have multiple tactics to accomplish this and some have worked well and some have not. we may alter our tactics but the basic strategy remains in place.
Blogging and blog sites are tactical. What you write about, the emphasis you place on search vs content, the platform utilized, etc all should be part of the strategy.
A good understanding of this concept results in reliable action with enough flexibility to exploit opportunity and/or avoid disaster. It does not have to be a big elaborate plan but some real thought should go into the vision, strategy and tactics.
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