My Projects
Niche Marketing & Sphere Building
How should we spend our marketing money? The days of big print, radio, billboards etc. are over because they perform poorly compared to new more sophisticated strategies.. internet marketing (PPC & organic), Social media activities, and targeted marketing that supports niche communities are it.
This is a great example of a small marketing budget that has strong impact for us and a great M agent - Charles Ramsay. We are sharing the cost of bike jerseys for a cyclocross team that he is forming. The M brand is building a reputation as a company that supports its agents and the agents community. Charles is reminding the community that he is an active agent with a cool progressive firm. We are truly working together in spirit and wallet to build the his sphere and our brand.
This would be a useless strategy if Charles was not already a strong member of this community. The credibility of the brand and the agent is “slightly reinforced” by this not “established” by this. The jersey, agents blog, tweets, FB, actual racing, event participation are all part of the agents real connection to the community. The Value of the jersey uses the leverage of all the other components. Dollars well spent - Plus its just cool!
Charles will be including cyclocross activities on his blog site focused on First time buyers Portland
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2 Responses to “Niche Marketing & Sphere Building”
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cool idea… may I ask where you are getting the custom made jersey’s at?
The best resource is http://www.bikejerseys.com, but I have to say most of the design credit goes to Lauren on the M Realty staff.