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Blogs that work - Information, Search and Passion
Our agents blog. or more accurately they utilize Wordpress sites effectively in their practice. We are very connected with our agents activity because we develop & provide the WP sites, design and SEO. There are three primary configurations that are working for our agents, each site configuration has associated “marketing” techniques that work best. All of these can be very productive for the agent if implemented correctly.
Passion Blogs
passion blogs are the most compelling in my opinion, but not necessarily the most productive in terms of transactions. These blogs are extensions of an individuals love and passion and in a real estate context would be niche site such as modernhomes. These are very good at creating a connections with people who are passionate about the same topics. Long term organic search and return visits from subscriber build effectiveness over time.
Information Blogs-
A little less opinion and a little more information. these blogs tend to have a general topic such as Portland Relocation, Portland home auctions or Portland Market news and trends. The basic strategy is to cover the topic in a comprehensive manner with strong emphasis on SEO. These are designed as a resource and to present the agent as an authority. They require systematic content production and attention paid to analytics.
Property Search blogs
Very search centric sites with some neighborhood/condo building and possibly property niches. These sites tend to rely heavily on SEO and possibly PPC marketing campaigns. a good example would be Portland real estate. These are very good for consistent lead generation on high volume sites and staff to follow up. This requires relatively high budget for PPC and/or resources to win top organic placement for most competitive search terms. Only effective with agents that are skilled at following up with information and showing requests.
The keys to success:
1. Assessment of agents - past success, area of genuine interests, personality type, writing ability and desire.
2. Site design - style, look and feel, design elements, color pallets etc.
3. SEO - key word research, on page SEO, agent SEO training.
4. Content production - content plan/road map, blog training, accountability.
5. Traffic generation - social media, sphere marketing, organic SERP, PPC, traditional marketing.
6. Move forward - Consistent effort, keeping in the areas of strength.
The sites are providing a growing number of contacts and leads and something tangible to focus on in growing their business.
Comments
2 Responses to “Blogs that work - Information, Search and Passion”
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Aloha, Garron - great post! Thanks for the explanation, education and inspiration!! Warm aloha,
Katie Minkus, R(B)
Broker-in-Charge
Hawaii Life Real Estate Services, LLC.
Aloha Garron,
Great explanation and insight. I am a new blogger and can use all the help I can get. It seems you have been very successful in making blogging and real estate work together. If you are ever in Hawaii please look up one of our great agents at Hawaii Life Real Estate Services LLC we would love to show you what we have to offer in the Hawaii Real Estate market. Best wishes and happy blogging.
Aloha,
Tobi Fisher R(S)
Hawaii Life Real Estate Services LLC
http://www.hawaiilife.com
Maui Real Estate Lives Here