My Projects
Lead generation – BuzzRE Orange County
I am Speaking at a great event on April 29th in Orange County CA – BuzzRE OC
Question…what is “Lead Conversion”? I like to bring everything into the real world experience of being an agent. In my mind lead conversion occurs the moment I set an appointment with a new buyer or seller. We will be talking about conversion from IDX registrations and sphere interaction.
There’s a great lineup of smart speakers including Dustin Luther, Linsey Planeta, Stacey Harmon, Robert Luna, Gahlord Dewald, Loren Nason, Dale Chumbley, and John Lansner
Hope you can make it…register here
Comments
2 Responses to “Lead generation – BuzzRE Orange County”
Leave a Reply
So really in the online/website lead conversion process there are two times that lead conversion can happen. Not using your definition though, when an appointment is set.
I look at the first step as when the register or give their contact info…lead conversion from a visit to someone now in your database. And then the second lead conversion step – setting the appointment.
The interesting thing is agents have a hard time pinpointing this, because sometimes lead generation, lead conversion can happen in an instant. It will look like a collapsed process.
Hope to hear this talk from you at the BUZZRE Portland.
Multiple steps to the final conversion of the appointment indeed. But the big kahuna is the appointment so I like to work backward from that.