My Projects
Head Down Working
2010 was a very interesting year. We started the year with three distinct options open for our company to grow. Homequest our software application, custom agent wordpress sites and M Realty our fledgling brokerage. I had the opportunity to speak at many Real Estate conferences around the country about what we think and do. I met many fun smart people and the truth is I became enamored with the talk and debate and LOVED the attention.
However the business of translating ideas and fun conversations into practice on the ground is very hard work. When you are advising your agents to adopt these ideas and their livelihood depends on it there had better be some tangible benefit for them.
Talk is cheap and brushing aside questions about ROI is dangerous. I had a moment this year when I looked in the mirror and wondered if what I was advising our agents to do was bullshit. Jeff and I decided to change our focus from industry talk/debate and presenting agents with “cool” tech and ideas to something much more substantial.
We shifted focus to $ goals and closed transaction goals then began to systematically build tracking for all our key metrics. All SM, blogging, content creation, conversion points, paths to agent/client conversations must be measured. All agent sites and content, development on HQ and agent coaching and accountability programs are now attached to measurable metrics.
This has become our obsession…to understand the paths that lead to real estate conversations and closed transactions. Test…refine…test…refine. Then to assist our agents in the adoption and consistent implementation for measurable results. Our future depends on it.
We have a very clear mission, a system to measure our progress, and a lean smart core group that knows how to get shit done!
